PEX Roadshow

Client

VMWare

Location

27 global events in APAC + EMEA

Audience

50-250 partners per event, 27 global events in APAC + EMEA

Description

BAE helped VMWare enhance and maintain consistent branding for its PEX Roadshow by building an extensive event toolkit, including 27 branded international registration sites translated into 14 languages. We managed registration communications and requests, while monitoring registration data for lead tracking. We also created a standardized event toolbox to ensure brand consistency for signage, printed assets, videos, PowerPoints and how-to manuals for onsite event staff.